Olive oil sales – export2usa

Most of the olive oil entering the U.S. market is either in bulk or blended with oil from other countries, with much of the blending occurring in Italy, Spain, or other markets that can then brand the product as an origin of their own country.

While the Tunisian olive oil industry is supporting the marketing of retail packed olive oil funded with taxes on bulk
exports, the retail sales of Tunisian olive oil remains limited in the United States. While Amazon.com is not the end-all for marketing of food products, with only 10.5 percent 8 of consumers admitting to purchasing food from the online giant, many large importers and specialty food producers utilize Amazon as a bellwether for the success of a product, so it is a good gauge of market penetration for Tunisian olive oil as a Tunisian branded product