Essential Oils and Extracts Market Segment

Essential oils and extracts market products represent another opportunity. However, many of the buyers of these products in the United States have several thousand Stock Keeping Units (SKUs) and identifying which items are most in demand, or that Tunisia can competitively produce, can be a challenge. Nonetheless, initial indicators demonstrate that Tunisia can be competitive in several of these products.

Several features of these products do provide opportunities for Tunisia to be competitive:

  • Low volume of product, thus lower transportation costs
  • High value per kg, which offsets disadvantage in freight
  • Many of these products require extensive use of labor, which is a strength for Tunisia
  • Existing companies engaged in the industry with buyer relationships and established proof of concept
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