Many producers overlook the opportunities that exist in the foodservice and ingredient industries. Industry buyers often do not care about the origin of the product, or the brand associated with the product. They are focused on price and quality (different from retail where consumers are focused on package, image and advertising).
Given this potential, Tunisian producers for products ranging from olive oil and dates to harissa and extracts and essence should explore the foodservice as a possible market niche.
Further analysis of trade performance and the harmonized system (HS) for exports and imports of Tunisia.